Blitz will become the third site in Belgium and ninth in the world to integrate Gaming1’s sportsbook platform, which has already proven to be a success in the Belgian market with Circus.be.
The two companies have partnered for years and now their latest agreement will see the two company’s sportsbook teams work closely together, to deliver sports betting to the Belgian market.
As part of the deal, Gaming 1 is set to overhaul Blitz’s trading, risk management and fraud prevention; it will also look to enhance its proprietary suite of tournaments and promotions.
Sylvain Boniver, COO at Gaming1, said: “We’re delighted that our unique sports betting product has integrated with another top Belgian operator in Blitz, which will enthusiastically welcome a solution that has proved a key calling card for sportsbooks in that market and beyond.
“Last year was challenging for everyone, but Gaming1 is pleased to have gone from strength to strength in the period since with crucial strategic agreements such as this one.”
Peter Spiler, CEO at Blitz, added: “We are thrilled to have gained access to Gaming1’s cutting-edge sports betting solution, the latest step in a commercial relationship which has proved mutually beneficial over the long-term.
“We’ve been really impressed with how our valued partner has come through such a tough year, and have no doubt that this latest integration will help us continue attracting a varied range of different players.”
Gaming1 has land-based operations in France and Belgium but also operates in Portugal, Spain, Romania, Switzerland, Colombia and markets within the Malta Gaming Authority's jurisdiction.
