The rebrand is designed to highlight the operator's development from “a traditional betting company to a fully digitalised and product-focused technology business.”
The company says the change in name is its latest step in its long-term technological transformation.
The rebranding will showcase the globalisation of the business and the operator aims to generate “brand awareness among partners and users around the world.”
Parimatch Tech will bring the Parimatch brand to international markets through partners across Europe, Asia and Oceania.
Roman Syrotian, co-CEO of Parimatch Tech, said: “Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings.
“Each market is unique, so our teams adopt platforms to local user preferences, economic conditions, and the rules and regulation of the gambling market.”
Maksym Liashko, co-CEO of Parimatch, added: “Becoming Parimatch Tech is a natural step for us as a company, and formalises and reflects our technological transformation. It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners.
“While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world,”
Last month, Liashko gave his first video interview with Gambling Insider, where he explained Parimatch’s growth and future ambitions.
