Kindred said its focus is to contribute to a more “sustainable gambling market through an open and fact-based discussion across industry stakeholders.”
In February, the group started to promote ‘Journey towards zero’; a company goal where Kindred hopes to have 0% of revenue from harmful gambling by 2023.
The operator said: “The purpose is to be transparent with data and raise awareness on what needs to be done to prevent high-risk gambling in society.”
Company data shows that towards the end of 2020, Kindred had gained a 4.3% share of gross winnings revenue from high-risk players.
This total decreased to 3.9% in the first quarter of 2021 but has now climbed back to 4.3% in the second quarter of 2021.
Kindred also outlined the improvement effect after interventions; this has seen a gradual increase from 75.7% during Q4 2020, to 76.6% and 76.9% during the first two quarters of this year.
Henrik Tjärnström, Kindred Group CEO, said: “During the past quarter we have continued to see a positive and constructive dialogue across the industry in terms of achieving a more sustainable gambling market. Ensuring that the discussion continues to take place, and that it is fact-based, is vital if we are to achieve the ambition we have set.
“Despite our revenue increasing slightly this quarter, which is an expected fluctuation, we remain dedicated and focused on our journey towards zero.”
