Golden Nugget Online Gaming (GNOG) has announced a new partnership for two primary races with Front Row Motorsports.
The operator will be the primary sponsor of the No.38 Ford Mustang, driven by Anthony Alfredo, at the NASCAR Cup Series races on August 22 at Michigan International Speedway, and on September 11 at Richmond Raceway in Virginia.
"The NASCAR Cup Series is one of the premier sports leagues in the country with a passionate fan base of online casino and sportsbook patrons," said Samir Banerjee, Marketing Director of GNOG.
"Our partnership with Front Row Motosports and Anthony Alfredo will introduce both Golden Nugget Online Gaming's casino and sportsbook digital platforms to millions across the nation and the world as we continue to grow in the rapidly expanding iGaming industry," Banerjee highlighted.
As part of the deal, the New York-listed gaming company will see its branding on the No.38 Mustang, the team hauler and online.
"I am proud to help welcome Golden Nugget Online Gaming to the NASCAR Cup Series," said Anthony Alfredo, driver of No.38 Ford Mustang.
"Online gaming and sportsbook continue to grow in popularity and NASCAR fans are always looking for diverse ways to engage with the sport and have fun. This is another exciting and innovative avenue for them to do so," he added.
GNOG's sites offer visitors a variety of boosted odds through Golden Lines and Notorious VIG promotions. Visitors can also enjoy a wide selection of casino slots and table games, including Live Dealer.