First step to Arizona: BetMGM, Cardinals and Gila River Hotels & Casinos join forces

BetMGM has announced partnerships with Gila River Hotels & Casinos and the Arizona Cardinals for retail and online sports betting. This partnership establishes its first relationship with the State of Arizona, which enables the company to follow through with plans to bring its platform online once legalised sports betting launches.  

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BetMGM plans to open retail sportsbooks at the three Arizona Gila River properties alongside opening at the home of the Cardinals, at State Farm Stadium. 
 
BetMGM CEO, Adam Greenblatt, said: “Arizona sports fans are extremely passionate and we’re confident they’ll enjoy the BetMGM experience. 

“Gila River Hotels & Casinos and the Arizona Cardinals represent the state’s premier casino destinations and sports franchise, making them the ideal partners for us.” 

Wild Horse Pass, Lone Butte and Vee Quiva are three of the Arizona locations owned by the Gila River Indian Community, and are operated by Gila River Hotels & Casinos. All three will feature custom-built BetMGM sportsbooks planned to open closer to the football season, reflective of its sports-centric brand. 

Gila River Hotels & Casino CEO, Kenneth Manuel, commented: “[Gila River Hotels & Casinos and the Arizona Cardinals] have an everlasting partnership, offering guests exclusive experiences and remarkable rewards. As we explored our partner in sports betting, the unity with BetMGM ensures we deliver beyond all expectations. 

“There is no doubt in my mind these three industry-leading brands unifying will deliver the ultimate experience in Arizona sports betting, solidifying Gila River Hotels & Casinos as Arizona’s Sports HQ.” 

Stephen Lewis, Governor of the Gila River Indian Community, also said: “This is an excellent development, building on the successful launch of our new table games at Wild Horse Pass, this new sports betting operation will now continue our successful implementation of our historic new compact arrangement.” 
 
Cardinals' Owner, Michael Bidwill, added: “This is a tremendous opportunity to build upon our long-standing relationship with Gila River and launch a new one with BetMGM. They are best-in-class partners whose excellence and expertise in this emerging space will provide a new and innovative way to engage and interact with our fans.” 
 
The targeted time for BetMGM to open a sportsbook at State Farm Stadium currently stands at 2022 NFL season. The operator continues to expand its sports betting platforms to new scales and new states.


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