Pariplay expands reach in LatAm region with BetPlay

By Peter Lynch

Pariplay Ltd has taken its proprietary games portfolio live with BetPlay in Colombia.

The agreement sees Pariplay significantly expand its reach in the regulated Colombian market, following a handful of deals with local companies.

The aggregator and content provider’s slots are now available to the operator’s customer base, including titles such as Dragons of The North, Rumble Rhino, Grand Loot and Faith.

“We continue our expansion in Colombia where our content has resonated well with local players, and the growth shows no signs of slowing down,” said Andrew McLean, VP Sales at Pariplay.

“BetPlay is a fantastic partner with a big local presence and we look forward to growing our market share together.”

BetPlay offers customers online sports betting and casino products, with the new partnership enabling the operator to “substantially boost its offering with titles appealing to a wide player demographic.”

Germán Segura, General Manager of Corredor Empresarial, commented: “We are continually looking for new and exciting content to add to our online casino to ensure our customers have access to the best games that the market has to offer. 

“Pariplay has built a substantial portfolio of titles that provide engagement and entertainment in equal measure which will make a great addition to our existing offering.”

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