AstroPay has launched its digital global payments service in the European market.
This comes after a significant growth in the business, which saw an exponential increase in its userbase and merchants.
Since its inception in 2009, AstroPay has been successful in providing payment solutions to customers across Latin America, Asia and Africa. The launch in Europe is part of a strategic goal in global expansion. Customers in the UK, Portugal and Spain will be able to access AstroPay’s services, after client feedback was introduced.
AstroPay aims to ensure it maintains a strong understanding of the needs of customers in European regions.
Mikael Lijtenstein, CEO of AstroPay, said: “AstroPay has continued to grow from strength to strength, despite the disruption caused by the pandemic, and as the business ventures into Europe, we remain focused on providing the best possible digital payment service to all our new and existing customers around the world.
“The European market is very different to that of emerging markets, with its own unique challenges. Europe’s digital payments space is highly developed, with consumers used to having access to a wide range of solutions.
“Our experience in handling the specificities of different markets allows us to adapt and provide an efficient solution to all types of customers, from merchants and end users to business partners, and across multiple geographies. The differences between these markets, along with the opportunities Europe has to offer, have helped inform our decision to launch in Europe.”