German Lottery moves to full partnership with Scientific Games
Scientific Games Corporation has announced that its long-term lottery customer in Saarland, Germany, Saarland-Sporttoto, will move to a full instant game partnership with the company in 2022.
Through a new, seven-year contract, Saarland-Sporttoto will advance its instant games business strategy.
Scientific Games has been a supplier to Saarland-Sporttoto since 1995, providing the lottery with a central gaming system and retailer point-of-sale technology alongside instant games and sports betting.
It is also the largest lottery systems technology provider of instant games and products in Europe, representing 70% of global retail sales. The company has acted as a supplier to all 16 regions in Germany, cementing itself as a leading provider of digital lottery games, player loyalty programs and mobile apps.
The German Lottery will receive distribution and services to retailers throughout the southwest German State. In addition to this, Scientific Games will provide instant game design with manufacturing and technologies. As well as this, advanced logistics and support inventory management will be given. Over 20 different lotteries participate in Scientific Games’ programs, five of which are in the top six instant game lotteries worldwide (for instant game per capita sales).
Stefan Paulun, Co-Managing Director for Saarland-Sporttoto, said: “This strategic business decision will allow us to work together to further grow our instant game category, and to benefit from cost efficiencies.”
Peter Jacoby, Co-Managing Director for Saarland-Sporttoto, said: “We are building upon a trusted, longstanding partnership with Scientific Games by advancing to a full instant game management program that has produced outstanding, sustainable growth for lotteries in Germany and around the world.”
Matthias Müller, Managing Director Germany for Scientific Games, said: “We are excited to move to this next era of growth for Saarland-Sporttoto’s instant games with a full management program; Saarland-Sporttoto is now the fourth German lottery to advance its instant game business strategy and sustainable growth plans by moving to the Scientific Games Enhanced Partnership program.”
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