The deal provides Sportech Venues Inc., in conjunction with CLC’s sportsbook provider Rush Street Interactive (RSI), the ability to deliver sports betting across its retail estate, and promotes CLC’s online and mobile channel.
The move comes after the Connecticut General Assembly passed legislation to authorise sports betting in the state in May 2021, signed by Governor Ned Lamont. But Sportech was not awarded a sports betting licence, and so the group considered two options; either to legally challenge the decision, or else construct a mutually beneficial relationship with one of the three parties awarded a licence.
“Our customers have been demanding sports betting for many years and we are delighted to be part of the CLC team, bringing our proven locations, expertise and licensed betting professionals to support CLC in delivering an exciting sports betting product across the retail network and promoting their online and mobile channel,” said Sportech CEO Richard McGuire.
CLC Chairman Rob Simmelkjaer added: “We are very excited to partner with Sportech to bring retail sports betting to all corners of the state of Connecticut. Their existing locations and licensed staff will allow us to get to market quickly with RSI’s retail offering, and we look forward to working with them as we ramp up retail sports betting around the state.”
