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Betfred extends title sponsorship of Challenge Cup Finals

Sports betting operator Betfred has announced a two-year extension to its partnership with the Rugby Football League (RFL), to continue as title sponsor of all three Challenge Cup Finals.

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The deal will see Betfred sponsor the Men’s, Women’s and Wheelchair Challenge Cup Finals, due to be held at the Tottenham Hotspur Stadium in May 2022, and Wembley Stadium in 2023.

This will be the first Rugby League match at the Tottenham Hotspur Stadium since the beginning of the Covid-19 pandemic.

“Following on from this year’s terrific final I am delighted to be extending our Challenge Cup sponsorship for a further two years," said Fred Done, Founder and Owner of Betfred.

"We’re excited about having the 2022 Final at the Tottenham Hotspur Stadium before returning to Wembley in 2023 – and I’m especially pleased that we’re again including the Women’s and Wheelchair competitions in our unique sponsorship, and that the community clubs and teams from all around the country will hopefully be back in the Challenge Cup in 2022.”

In addition, the first Betfred-sponsored match represents the 125th anniversary of the first final in 1897, the 121st Challenge Cup final overall and the first edition of the game to be played in May since 2004.

“We are delighted to bring yet another major sporting event to our stadium,” said Daniel Levy, Chairman of Tottenham Hotspur. 

“The Challenge Cup Final is a game that is steeped in history and we are proud to now be a part of that, while further establishing our stadium as a leading sports and entertainment destination in London.”

The second Betfred-sponsored match at Wembley in 2023 will be the 80th Challenge Cup final held at England’s National Stadium, since the RFL made the decision to host the game’s showpiece occasion to the stadium for the first time in 1929.

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