Published
OnlineMergers & AcquisitionsIndustry

BK8 signs Asia-facing deals with five La Liga clubs

Online betting brand BK8 has secured five Spanish La Liga club sponsorships facing Asia for the new season.

laliga

BK8 will become the official Asian Betting Partner of Valencia, Athletic Club Bilbao, Villarreal CF, RCD Mallorca and Elche CF for the 2021-22 season.

“These new deals are really exciting for BK8 and represent a huge marker for us as a brand in being able to begin to achieve some of our objectives, in working closely with football-related partnerships," said Michael Gatt, MD for Europe at BK8.

“We are working with a number of football stakeholders across Europe at this moment in time, so we can continue on this positive trajectory and help us invest with not just clubs but also charities and the community who share our ambition to make a difference in football.

“This partnership with some of Spain’s elite football institutions puts us on the map in Europe and we look forward to a successful relationship with them all.”

As part of the deals, BK8 will have a package of branding across the clubs' digital and social media platforms in Asian markets, as well as giving players access for promotions and virtual perimeter advertising rights in the region.

“VCF is a global brand and Asia is an important market for us. We hope that with this agreement with BK8, our presence in Asia will continue to grow," Anil Murthy, Valencia CF president, commented.

“We are very pleased with this partnership agreement in Asia. We hope it is beneficial and positive for both parties, and as a global sporting entity, it helps us gain presence in such an important continent,” said Fernando Roig, Villarreal CF president.

 

 

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...