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Smackdown: DraftKings named among sponsors for WWE SummerSlam

WWE has announced a number of sponsorships for its upcoming SummerSlam show, taking place on 21 August.

WWEPic

Of the list, a number of gaming brands will take part, including WWE gaming partner DraftKings.  

The operator will utilise WWE’s television, social and digital media assets, as well as its roster of famous wrestling talent in the lead up to the SummerSlam show.  

“WWE’s ability to connect with a broad global audience allows us to attract sponsors across multiple categories,” said Claudine Lilien, WWE SVP, Global Sales & Partnerships.  

“Our charismatic superstars provide tremendous value based on their passionate fanbases and we encourage our sponsors to feature them in custom campaigns.” 

In March 2021, DraftKings and WWE agreed a partnership that saw the operator become an official gaming partner of the wrestling group.

The collaboration centres on DraftKings’ popular free-to-play pools product. 

Speaking on the partnership between the two, Ezra Kucharz, DraftKings CBO, said: “As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand.

"This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.” 

DraftKings also recently partnered with The Baltimore Ravens, which made DraftKings Official Daily Fantasy Sports, Official Sports Betting and Official Free-to-Play Partner of the team.

In its biggest news of late, however, the operator recently announced it will acquire Golden Nugget Online Gaming for $1.56bn.

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