Scientific Games acquires Sideplay Entertainment to expand digital lottery

Scientific Games has announced an agreement to acquire Sideplay Entertainment. Through this acquisition, the supplier aims to grow its digital portfolio of lottery content and expanding its share in lottery markets.

tttttttllo

The addition of digital game content distribution technology (to Scientific Games’ existing digital tech stack) will also allow for increased speed-to-market, according to the organisation.

Pat McHugh, Lottery Group Chief Executive for Scientific Games, said: “We’re excited to welcome Steve Hickson and the entire Sideplay team to Scientific Games Lottery Group, to help us advance our strategy as a growth company, delivering the best retail and digital content platforms and game category services that maximise proceeds for our lottery customers.

“Sideplay’s highly experienced digital game developers have a proven track record of delivering exceptional iLottery content to market quickly. We have already integrated Sideplay’s digital games into our iLottery platforms, and combining their unique approach to game development for Scientific Games’ more than 20 iLottery customers worldwide will accelerate our iLottery offerings for our customers and their players.”

Hickson, Founder and Director of Sideplay, commented: “All of us at Sideplay are thrilled to be joining forces with Scientific Games Lottery Group, one of the world’s leading lottery suppliers,

“Our goal has always been to be the best at what we do, and this transaction shows we have in fact achieved that level of success. We are excited to leverage Scientific Games’ global lottery footprint and create the future of iLottery together.”

Scientific Games also recently acquired Lightning Box Games, with Lightning Box CEO Peter Causley speaking exclusively to Gambling Insider about the deal.

Industry News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine