Sporting Solutions and FDJ launch Ontario’s first digital sportsbook
Sporting Solutions and FDJ Gaming Solutions have announced the launch of Ontario Lottery and Gaming Corporation’s (OLG) new online sportsbook, Proline+. This is the first and only legal sportsbook property in Ontario.
The new regulated online sports betting website will offer a fully managed solution that leverages Sporting Solutions’ trade services, and FDJ Gaming Solutions Advanced Betting Platform (ABP) to provide a wagering experience for players, enabling them to engage online using any device.
Proline+ offers players the opportunity to bet on a plethora of American leagues, including: The NFL, NHL, MLB, and NBA, alongside European sports and college football teams. To do so, players can bet via mobile app and online.
Duncan Hannay, OLG President and CEO, said: “OLG is a customer-obsessed organisation focused on expanding its digital gaming offering. Launching the new Proline+ means we can welcome more Ontario sports bettors in the space where they want to bet.
“Our partnership with Sporting Solutions and FDJ group allows us to deliver one of Canada’s first legal offerings of single-event wagering with dynamic, competitive odds, live betting and hundreds of markets across thousands of events. And as with all of OLG’s exciting products and services, proceeds from Proline+ are reinvested in provincial priorities that improve the quality of life for all Ontarians.”
Andy Wright, CEO, Sporting Solutions, commented: “We are delighted to work with OLG to launch Ontario’s first regulated online sportsbook.
“With the recent legalisation of single-event wagering in Canada, this is the ideal time to launch Proline+. We are confident that our technology and sports betting expertise will bring a dynamic and compelling offering to Ontario.”
“This project is a key achievement for FDJ group who has strong ambitions to develop its betting services in North America thanks to market-leading brand Sporting Solutions,” said Xavier Etienne, FDJ, Executive Vice President and CEO, FDJ Gaming Solutions.
“We now have a solid foundation to grow to another level and distribute our sports betting pricing, risk management and managed services to those looking to optimise and differentiate their sportsbook.”
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