CEGO, which operates online casino brands Spilnu and Lyckost, will now be live in three jurisdictions, as it already operates in Denmark and Sweden.
The company said it will continue with its strategy of providing games ideally suited to recreational players, adding that the “content can be adapted to make sure it is the perfect fit for the target market in each jurisdiction.”
The group continued: “With 80% of its content being provided in-house, CEGO takes an organic approach to its offering, and with minimal reliance on third-party software, CEGO can provide the best possible playing experience with bespoke, exciting games.”
Spilnu launched in Denmark in 2012, with Lyckost launching in the Swedish market in 2019, both of which generate the majority of their revenue from in-house games.
CEGO CEO Allan Auning-Hansen commented: “We are very excited to be able to expand into a new market; especially one as significant in online gaming as Great Britain.
“At CEGO, we have a proven concept and approach to player acquisition and retention. We look forward to taking this experience into the UK market and continuing to provide fun, high-quality gaming to players.”