Published
Sports BettingIndustry

BetMakers backs US horse racing with Kentucky Downs sponsorships

Australia-based BetMakers has announced its sponsorship of US horse racing meetings.

Horseracing

The BetMakers Technology Group established its Global Tote division with the acquisition of Sportech Racing earlier this year.

BetMakers’ Global Tote provides the tote betting solution that powers betting at Kentucky Downs.

This year, the company will sponsor races at Kentucky Downs during its elite meet, including the $500,000 ‘Global Tote Juvenile Sprint.'

Dallas Baker, Head of International Operations for BetMakers, said: “Kentucky Downs is one of the most unique racing experiences anywhere in the world and BetMakers, through its new Global Tote division, is thrilled to be a sponsor during this very exciting race meeting.”

The Kentucky Downs sponsorship marks the company’s first significant racetrack sponsorship in the US and comes hot on the heels of its 2020 ‘BetMakers Bonanza.'

This offered a $1m bonus for any horse that could win the 2020 renewals of the GI Haskell Invitational, the GI Kentucky Derby and the Breeders’ Cup Classic, which was awarded to the connections of Authentic.

BetMakers also sponsored two key US industry events in August: the 100th Annual Fasig-Tipton Saratoga Sale and the Racing and Gaming Conference at Saratoga.

In the same month, BetMakers’ Global Tote completed a project to deliver a new technology platform for the NTRA’s National Handicapping Contest.

Dallas Baker, speaking about the future of horse racing in the States, commented: “For racing to grow and prosper in the US, reinvestment in the industry is vital.

"BetMakers is proud to be a sponsor of racing at Kentucky Downs and to support our industry through key initiatives such as BetMakers’ Bonanza and the National Handicapping Contest.

“We look forward to working with all of our racetrack partners as we continue to enhance our presence in the US market.”

BetMakers Technology Group provides solutions in technology, data and development to the global racing and wagering industry, spanning both fixed odds and pari-mutuel markets.

 
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...