The BetMakers Technology Group established its Global Tote division with the acquisition of Sportech Racing earlier this year.
BetMakers’ Global Tote provides the tote betting solution that powers betting at Kentucky Downs.
This year, the company will sponsor races at Kentucky Downs during its elite meet, including the $500,000 ‘Global Tote Juvenile Sprint.'
Dallas Baker, Head of International Operations for BetMakers, said: “Kentucky Downs is one of the most unique racing experiences anywhere in the world and BetMakers, through its new Global Tote division, is thrilled to be a sponsor during this very exciting race meeting.”
The Kentucky Downs sponsorship marks the company’s first significant racetrack sponsorship in the US and comes hot on the heels of its 2020 ‘BetMakers Bonanza.'
This offered a $1m bonus for any horse that could win the 2020 renewals of the GI Haskell Invitational, the GI Kentucky Derby and the Breeders’ Cup Classic, which was awarded to the connections of Authentic.
BetMakers also sponsored two key US industry events in August: the 100th Annual Fasig-Tipton Saratoga Sale and the Racing and Gaming Conference at Saratoga.
In the same month, BetMakers’ Global Tote completed a project to deliver a new technology platform for the NTRA’s National Handicapping Contest.
Dallas Baker, speaking about the future of horse racing in the States, commented: “For racing to grow and prosper in the US, reinvestment in the industry is vital.
"BetMakers is proud to be a sponsor of racing at Kentucky Downs and to support our industry through key initiatives such as BetMakers’ Bonanza and the National Handicapping Contest.
“We look forward to working with all of our racetrack partners as we continue to enhance our presence in the US market.”
BetMakers Technology Group provides solutions in technology, data and development to the global racing and wagering industry, spanning both fixed odds and pari-mutuel markets.
