FSI hopes to enhance Intralot’s offerings with its Fixed-Odds-Fantasy (FOF) suite and its fantasy sportsbook markets.
Describing its process, the company says its team compiles the odds in-house, using big data, mathematical and statistical models on sports performance, and business intelligence.
Its FOF suite features the only fantasy team-based betting market, the “Sportsbook Manager”, and two more player-based performance betting markets.
“Performance Props” is an under/over, performance-based, single-player market while “Man2Man” is a prediction-based market pitting two all-star athletes against each other.
FSI brought fantasy sports betting to Europe and the UK in the early 2010s and this latest move comes as the company sets its sights on the burgeoning American betting market.
Speaking about the new agreement, FSI CEO Dennis Tsalikis, commented: “A partnership with Intralot USA is truly a company milestone, and we are proud on multiple levels; it signals FSI’s expansion to the US market in a formidable way, with a top-tier partner that allows us to touch the fresh American betting audience and help them enjoy the game in an exciting and user-friendly environment.
“Moreover, it introduces our collaboration with a colossus of the global gaming and business world, Intralot Group. We are honoured to welcome Intralot USA as partners and we have the utmost confidence in our collaboration.”
Intralot is a major player in the US gaming industry, providing technology and facility management services for 12 state lotteries.
This partnership comes during a significant period of growth for the Intralot Group which recently reported a 34% increase in revenue.