Global sportsbook operator, Tipico, has announced a new agreement with Caesars Entertainment. The 10-year deal has a 10-year renewal term and offers Tipico instant access to launch an online sportsbook in Indiana and Iowa (pending state licensing and approvals) with the possibility of future expansion to additional states.
Tipico’s Indiana partner will be Harrah’s Hoosier Park Racing & Casino and in Iowa, its partner will be Isle Casino Hotel Bettendorf. The deal also involves various rights to iGaming market access, pending legislative approval for online casino operations in each state.
“We are excited to announce Tipico’s multi-state market access partnership with Caesars Entertainment, which marks an important step as we continue to expand our US footprint,” said Adrian Vella, CEO, Tipico US. “We look forward to establishing our brand presence in the mid-west and introducing our highly scalable, proprietary multi-state sports betting experience to players in Indiana and Iowa.”
The partnership with Caesars follows numerous others in the US: in July 2021, Tipico had announced an agreement with Gannett, thanks to which Tipico gained exclusive access to the power of the USA TODAY NETWORK, and the USA TODAY Sports Media Group. The group has also signed its intention to open a technology hub in Denver, Colorado, which is expected to generate hundreds of jobs in the area.
The company’s plan is to launch its mobile sports betting app in Iowa during the fourth quarter of 2021 and in Indiana during the first quarter of 2022, after receiving regulatory approvals. The plan also includes the launching of an online casino product in New Jersey and expects additional market access agreements before the end of this year.