Pinnacle selects CashtoCode for betting payments

By Gambling Insider

Pinnacle has partnered with CashtoCode to handle its instant sports betting and esports betting payments.

CashtoCode’s instant eVoucher service is now available to all Pinnacle sports betting and esports customers worldwide.

The iGaming operator hopes this deal will help boost payment conversions in international markets, while giving players more choice and convenience.

Isabelle Delisle, Global Head of Payment Solutions at Pinnacle, said: “We strive to be innovators in the iGaming industry and were among the first operators to recognise the esports opportunity back in 2010.

“We want to give our players more choice and we believe they will appreciate the ability to make payments instantly online via a simple eVoucher code — a customer journey familiar to millions around the world.”

With a mobile-first user base, Pinnacle has signed this agreement with CashtoCode under the belief that it will help tackle the complex payment regulations in key international markets.

“It is important for us to find the right technology and payment partners to maintain this position across different markets and demographics, and we are confident we have found that in CashtoCode,” continued Delisle.

CashtoCode bills its eVoucher service as a “straightforward new deposit option” that offers instant deposits via a simple code, not unlike a normal online gift voucher.

They can be bought online from several large international platforms and redeemed at a number of iGaming operators, which now includes Pinnacle.

“We are very excited about the potential of our eVoucher solution for the global iGaming market,” said Jens Bader, CashtoCode CEO.

“It enables operators to go live in multiple, distinct regions at the same time, all with a single solution. For customers, it is an incredibly reliable and secure deposit option, while also being very easy to use.”


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