Planet Sport has added Mike Grenham and Dean Rayson to its team with the goal of developing the company’s revenue streams in the betting market.

The Leeds-based sports coverage company bills Grenham as an “expert in betting content” and hopes he will bring his more than 20 years of experience as Head of Operations at William Hill to bear in driving audience engagement.

During his time at William Hill, Grenham oversaw an 80-strong department which was responsible for developing the first in-house TV channel for a UK bookmaker among other accolades.

“I’m delighted to join Planet Sport as I see their huge potential to grow audiences and develop editorial, video and audio products for content-based betting services,” said Grenham.

“The breadth of content and depth of coverage that Planet Sport offer was of particular interest to me as I see immense potential in the crossover between media and betting.”

He will be joined at Planet Sport by Dean Rayson, formerly of ICS and Spotlight Sports, who has been appointed Head of B2B Betting Sales.

Commenting on this opportunity, Rayson said: “It’s very exciting to be joining Planet Sport. With a smart team and big ambitions, it is clearly a business going places. I know that Planet Sport’s quality content and range of products are perfect for the betting market.”

Planet Sport wholeheartedly welcomed the addition of Grenham and Rayson to the company, hailing them as “betting industry specialists” in its press release.

“Mike and Dean have joined us with a brief to develop revenue streams within the betting market for Planet Sport, including direct consumer revenues and joint venture partnerships,” remarked Barrie Jarret, the company’s CEO.

“Planet Sport is actively growing its coverage across all sports that people bet on, including football, horse racing, tennis, golf, American football and basketball.”