Published
Land-BasedCasinoMergers & Acquisitions

Washington casino converts to Aristocrat’s Oasis 360 system

Aristocrat Gaming has partnered with BJ’s Bingo & Casino in Washington, in an attempt to update its employee and customer experience.

upgrade

This deal’s aim is the conversion of BJ’s existing system to Aristocrat’s Oasis 360 total casino management system. This conversion marks Aristocrat’s entry into Washington, with the supplier claiming to be on schedule to convert dozens of casinos across the US to Oasis 360.

Cath Burns, EVP of Customer Experience Solutions for Aristocrat, said: “We worked closely with BJ’s to design a package of solutions to address a number of their business challenges, filled with innovative marketing, engagement, and operational tools that empower them to retain and grow their customer base within a competitive market.

"Our commitment to both guest and operator experience is at the heart of everything we do, and great partnerships of this kind are the driving force in continuing to move our industry technologies forward.”

Thanks to this agreement, BJ’s players will immediately benefit from the Oasis 360 system (which includes new ways of winning and new bonuses); the casino staff will also be able to take advantage of new tools that aim to enhance operational efficiency.

Jennynne DeNoble, General Manager for BJ’s Bingo & Casino, added: “We are always looking for new and exciting things to bring to our guests. Whether it be a new slot title, expansion projects, or in this case the implementation of brand-new technology.

"We remain committed to our guests and cannot wait to hear player feedback about our new Speed Slots Room & One Link experience.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...