Aristocrat Gaming has partnered with BJ’s Bingo & Casino in Washington, in an attempt to update its employee and customer experience.
This deal’s aim is the conversion of BJ’s existing system to Aristocrat’s Oasis 360 total casino management system. This conversion marks Aristocrat’s entry into Washington, with the supplier claiming to be on schedule to convert dozens of casinos across the US to Oasis 360.
Cath Burns, EVP of Customer Experience Solutions for Aristocrat, said: “We worked closely with BJ’s to design a package of solutions to address a number of their business challenges, filled with innovative marketing, engagement, and operational tools that empower them to retain and grow their customer base within a competitive market.
"Our commitment to both guest and operator experience is at the heart of everything we do, and great partnerships of this kind are the driving force in continuing to move our industry technologies forward.”
Thanks to this agreement, BJ’s players will immediately benefit from the Oasis 360 system (which includes new ways of winning and new bonuses); the casino staff will also be able to take advantage of new tools that aim to enhance operational efficiency.
Jennynne DeNoble, General Manager for BJ’s Bingo & Casino, added: “We are always looking for new and exciting things to bring to our guests. Whether it be a new slot title, expansion projects, or in this case the implementation of brand-new technology.
"We remain committed to our guests and cannot wait to hear player feedback about our new Speed Slots Room & One Link experience.”