Published
Land-BasedCasinoMergers & Acquisitions

Washington casino converts to Aristocrat’s Oasis 360 system

Aristocrat Gaming has partnered with BJ’s Bingo & Casino in Washington, in an attempt to update its employee and customer experience.

upgrade

This deal’s aim is the conversion of BJ’s existing system to Aristocrat’s Oasis 360 total casino management system. This conversion marks Aristocrat’s entry into Washington, with the supplier claiming to be on schedule to convert dozens of casinos across the US to Oasis 360.

Cath Burns, EVP of Customer Experience Solutions for Aristocrat, said: “We worked closely with BJ’s to design a package of solutions to address a number of their business challenges, filled with innovative marketing, engagement, and operational tools that empower them to retain and grow their customer base within a competitive market.

"Our commitment to both guest and operator experience is at the heart of everything we do, and great partnerships of this kind are the driving force in continuing to move our industry technologies forward.”

Thanks to this agreement, BJ’s players will immediately benefit from the Oasis 360 system (which includes new ways of winning and new bonuses); the casino staff will also be able to take advantage of new tools that aim to enhance operational efficiency.

Jennynne DeNoble, General Manager for BJ’s Bingo & Casino, added: “We are always looking for new and exciting things to bring to our guests. Whether it be a new slot title, expansion projects, or in this case the implementation of brand-new technology.

"We remain committed to our guests and cannot wait to hear player feedback about our new Speed Slots Room & One Link experience.”

Premium+ Connections
Premium

GammaStack

 
Premium

Lynon

 
Premium

Imagine Live

 
 
Premium

Galaxsys

 
Premium

RISK

 
Premium

1xBet Partners

 
Premium

Digitain

 
Premium

Sport Generate

 
Premium

PIN-UP Partners

 
Premium

Revsharks

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...