This includes placing Caesars' Sportsbook logo on all Washington Capitals jerseys (home and third) for any games played at Capital One Arena.
Caesars' logo will be positioned on the upper right chest area of the Capitals’ jersey. This will commence with the 2022-23 NHL season. The partnership announcement sees this as the team's first agreement in the NHL’s Jersey Advertising Program.
Chris Holdren, Co-President of Caesars Digital, said: “Being woven into the Washington Capitals jersey is an exciting chapter in our collective story.
“Like Monumental Sports & Entertainment, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans. We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena.”
In addition to the logo, Caesars and Monumental Sports & Entertainment (MSE) expanded their partnership with additional Casino, Gaming and Caesars Rewards programming elements. An entitlement of a Caesars VIP seating is included, alongside hospitality space at the Capital One Arena.
Jim Van Stone, MSE President of Business Operations and CCO, said: “Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL.
“Together as two industry leaders, we’ve built a robust partnership in the gaming and casino space, and our overall relationship reflects our shared commitment to providing sports fans with world-class, unique experiences.
“MSE, the Capitals and Caesars share a commitment and passion toward innovation in the sports and entertainment space, and the opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development; and exciting new fan engagement opportunity for both organisations in the nation’s capital.”
