Entain and RSI partner with AGA for ‘Have a Game Plan, Bet Responsibly’ campaign
Entain and Rush Street Interactive (RSI) have partnered with the American Gaming Association’s (AGA) public service campaign ‘Have a Game Plan, Bet Responsibly’. This organisation aims to promote the initiative through its consumer marketing, employee training and overall responsible gaming strategies.
The ‘Have a Game Plan’ public campaign will be backed by Entain’s non-profit organisation, the Entain Foundation US, alongside EPIC Risk Management and RG24/7.
The focus lies on educating sports fans and the core principles of responsible gambling will be illustrated. This includes setting a budget, sticking to it, knowing the odds, betting as a social concept and playing with regulated and trusted operators.
Entain’s app, “Gamble Responsibly America” will feature the campaign, while HaveAGamePlan.org will promote the app. Other companies supporting the AGA include: BetMGM and MGM Resorts International. The app features educational resources and tools that anonymously provide help and support to people affected by problem gambling.
Tammi Barlow, newly appointed Director of Corporate Social Responsibility at RSI, said: “Responsible gaming is at the core of our business and joining AGA’s ‘Have A Game Plan’ campaign is an important extension of these efforts.
“It is crucial that our industry prioritises the protection of those who are vulnerable to gambling problems and others affected by their behavior. Through this partnership with AGA, we will continue to provide our players with new, user-friendly tools and resources to wager responsibly, while ensuring our employees are positioned to provide the best possible customer service and care.”
Casey Clark, AGA Senior Vice President, added: “As legal sports betting increases in popularity and availability, the success of the industry relies heavily on educating players about responsible gaming, we’re proud to have Rush Street Interactive join us in this important endeavor.”
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