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Spotlight Sports Group expands B2B portfolio with Publisher Solutions

Spotlight Sports Group has added Publisher Solutions to its B2B portfolio in a move it hopes will boost the business’ offering to media companies.

SSGPublisherSolutionsStory

With this addition, Spotlight is looking to expand its existing suite of products with what it describes as “easy-to-integrate” betting widgets and fully managed affiliate solutions.

Alongside a revamped website design, this also comes with a range of services such as affiliate management, content creation, performance tracking and analysis, all of which is managed by Spotlight Sports Group.

According to the organisation, this allows media companies to plug in the solutions to their platforms in up to 70 languages.

Discussing the new-look offering and website, Will Fyler, the group’s Head of Digital B2B, said: “We are ready to expand our global value proposition, especially given the recent acquisition of Alarm Sports Network.

“As well as a global website refresh to reflect our growing proposition, we are delighted to present a range of new products such as our Turnkey Affiliate Solutions, Smart Widgets and free-to-play games that cater for media companies globally.”

In a press release, Spotlight claims the catalyst for this development follows research from Nielson that 55% of sports fans declare an interest in sports betting.

With some traditional digital revenue streams approaching maturity, the business anticipates media companies will see Publisher Solutions as a viable alternative route to accelerate growth.

“Sports fans are interested in sports betting and given the global growth of betting, there is a significant opportunity for media publishers to provide their sports audiences with great content and products while also increasing revenues,” continued Fyler.  

“We also know that providing betting-related content and products effectively is labour intensive and difficult.

“However, as a media company operating Racing Post among other brands, we are in a fortunate position that over the last 30 years we have built up the range of skills to achieve this and so we can now offer bespoke Publisher Solutions tailored to any media company’s audience.”

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