The supplier will provide its hosting services to PlayStar as it embarks on its inaugural US iGaming venture, with its operations in New Jersey expected to be up and running by early 2022.
Commenting on this new partnership, Adam Noble, PlayStar’s Chief Business Development Officer, said: “We are thrilled to enter this agreement with Internet Vikings to support our launch into New Jersey. Sportsbook and iGaming hosting is a very different landscape in the US compared to Europe and that presents a number of challenges.
“This partnership allows us to get on with our core business, safe in the knowledge that our technology stack is in good hands.”
Internet Vikings has a longstanding reputation in the European iGaming space, and went Stateside in July 2021 with the launch of its services in West Virginia and Colorado.
This agreement will mark the provider’s expansion into New Jersey, a crucial jurisdiction for any business involved in the US online gambling sector, but a difficult one to break into.
The East Coast state brought in 21.5% of the total US online sports handle out of 15 states for the first half of 2021, and it reported a dramatic increase of 29% in online gaming revenues for August when compared to the same time last year, totalling $113.2m.
“We are extremely proud for two reasons. First of all, entering New Jersey is an achievement on its own. Currently, it’s the most sought after, yet difficult to enter, state in the US,” said Peter Ekmark, Internet Vikings CEO.
“Secondly, we are very excited to continue this journey alongside our clients who place their trust in us and our products to support them at such a pivotal stage of their business lifecycle, and we are not planning to stop here.
“We will continue to expand and transform so that we can fulfil the needs of our clients at every step of their growth process.”
