UK-based sportsbook 10Bet is the latest online operator to enter into a long-term strategic partnership with Oddschecker.
The agreement will see 10Bet’s portfolio featured across Oddschecker’s websites and online assets alongside a number of fellow bookmakers already partnered with the odds comparison website.
Established in 2003, 10Bet currently offers over 60,000 unique sports events for UK customers to bet on every month, including football, tennis and horse racing.
Among the sportsbook’s stablemates at Oddschecker will be William Hill, Paddy Power and Bet365.
Head of affiliation at 10Bet, Elina Basheva, said: "We have been working with Oddschecker for several years and we admire their online marketing presentation and the way they position sportsbook brands.
“This summer we have decided to deepen the relationship with Oddschecker and be included as a preferred sportsbook partner. We will strengthen this relationship further in the beginning of 2016."
Oddschecker commercial manager, Harry Bowden added: "We are very pleased to be bringing 10Bet onto the odds grids.
“We always prefer to bring on brands that control their own odds and trading, they add an extra level of comparison which really benefits our users.
“With ambitious marketing plans for 2016, we hope to deepen the relationship further and become a core part of 10Bet’s UK strategy."