Mikael Lijtenstein, AstroPay CEO, said: “While we have a heritage of partnerships in football, we are thrilled to be foraying into sponsoring international cricket, a sport which is a passion in the Indian sub-continent transcending all social, economic and cultural backgrounds, with millions tuning in to watch the matches.
“AstroPay has extensive experience within emerging markets, and this deal provides us with an excellent opportunity to bolster brand awareness in India and the wider sub-continent, which remains an important market for us.”
As part of the partnership, the Sri Lankan Team’s Jersey will have AstroPay’s logo printed on the leading arm and also on the front of the team training bib. The business’ logo will also be visible, displayed throughout the team’s social media channels and website.
Ashley De Silva, Sri Lanka Cricket CEO, said: “We welcome AstroPay into our fold, and I am confident that the firm will derive excellent brand exposure by partnering with Sri Lanka National T20 Team during the ICC Men’s T20 World Cup.”
Founded in 2009, AstroPay aims to help merchants access markets more easily and securely. Through its reputation in delivering payment solutions to emerging markets, AstroPay has seen itself offer a wider range of availability worldwide, serving customers in Europe, Asia, Africa, and Latin America.
