Real Luck Group Ltd. and its subsidiary Luckbox has appointed David Conde as its new Head of Data.

Conde previously worked for telecommunications company Ericsson and iGaming companies MoPlay and Gaming1. He will now oversee Luckbox’s business intelligence efforts, including optimising customer acquisition and retention campaigns.

“At Luckbox, we are striving to offer players a 3.0 betting experience and having superior business intelligence is an important part of that, so we are delighted to have David on board with us,” said Real Luck Group CEO Thomas Rosander. “With sophisticated use of data and AI, we are able to offer each player a highly customised experience, so that everyone feels like a VIP.

“As we strive to build a scalable business to become a dominant player in the space, David is an important addition to the team and his skill set will help us drive revenues through increased conversion on acquisitions and higher customer retention levels.”

Conde commented: “The use of data analytics solutions in the iGaming industry is key for optimising the business. We have moved from an environment where a few traditional bookmakers dominated the sports betting and casino scene to a context where the number of competitors makes it impossible to participate without a data-driven approach.

“Analytics modelling is key in all the areas of the business ranging from marketing, fraud to customer support and operations. Decisions must be made based on data and the fact that most of the events are tracked as data points is something that we should take advantage of.

“Last but not least, the fact of having so much information should be used to provide the best customer experience based on their preferences and behaviour.”