Published
OnlineMergers & AcquisitionsIndustry

Playtech signs integration deal with Oryx

Oryx Gaming, a Bragg Gaming Group company, has announced an integration deal with supplier Playtech.

integrationdealff

The entire portfolio of games from Oryx will become available to operators via the Playtech Games Marketplace; markets such as Spain, Italy, Switzerland, the Netherlands and the UK will now have access to the provided content.

The content distributed by Oryx Hub’s platform includes over 10,000 games from over 100 suppliers, including titles from its partners such as Gamomat, Peter and Sons, Golden Hero and Kalamba, as well as Oryx’s own in-house studio (which was recently relaunched and is set to release five proprietary titles in 2021).

This deal represents the latest commercial success for Bragg and it maintains the company’s path in pursuing its growth and expansion strategy. The deal also follows a string of recent announcements regarding gaining entry into Greece and Serbia and the upcoming arrival in the UK.

Chris Looney, CCO at Bragg, said: “This partnership continues our expansion into regulated markets, getting our content in front of more of the industry’s leading operators and their players. Playtech Games Marketplace is the perfect platform to complement our vast offering and engagement tools at a time of our market expansion globally.”

Andrew Muir, Commercial Manager at Playtech, added: “Oryx’s wide range of games will be a fantastic addition to the impressive portfolio of games we offer to our partners through the Playtech Games Marketplace. We aim to deliver our customers the best possible experience with the market’s finest games, and we’re delighted to welcome Oryx on board.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Live! Casino & Hotel Maryland
Mohegan
Mohegan Inspire
DraftKings
Follow Us

Company profile: Growe Partners

Dominate the Sports Betting Affiliate Arena with Growe Partn...

Company profile: GR8 Tech

The sportsbook provider discusses turning sportsbooks into a...

Analysing sports betting data from the African Cup of Nations 2024

Sports betting supplier Betby provides Gambling Insider with...

LiveScore Group: Football’s changing relationship with fans

Gambling Insider delves deeper into LiveScore’s Evolution...