Parleh TV Toronto is free, online, and available 24/7 to all sports fans, going live just prior to the start of the NBA’s regular season.
Parleh TV Toronto will feature shows covering the action from the Maples Leafs, Raptors, Toronto FC, Argonauts and the biggest global sporting events that are followed by Toronto sports fans.
The channel is also a go-to destination for brands looking to connect with engaged sports fans across the province of Ontario, which is expected to become a point of interest for legalised sports betting once it opens in early 2022. The channel also offers integrated advertising and sponsorship opportunities that will allow advertisers to create branded content of high impact.
Kevin Kennedy, President and Executive Producer of Parleh Media Group, said: “We honestly couldn’t help ourselves when the idea was brought forth to create a first-of-its-kind multi-sport TV experience dedicated to sports fans in Toronto. If you want hot tips on tonight's Leafs' game or wonder if the Raps will hit the Over, The Parleh TV Toronto has got you covered.”
Parleh Media Group was founded in 2021 and it plans to launch new channels, shows and segment formats in the near future.
The company owns sports and betting brands that engage fans across social platforms, websites and live events – a mix of sports and entertainment content that empowers sports fans with easy-to-understand, entertaining, informative and insightful content.