In an exclusive long-term partnership, the soft drinks giant will bring its products to 14 Bally’s Corporation properties across 10 states so the casino company’s customers can enjoy Pepsi’s popular sodas, teas, energy drinks, bottled and sparkling waters and coffee-based beverages.
As such, a variety of drinks, including Pepsi Zero Sugar, Mountain Dew and Rockstar Energy will be available to Bally’s guests in both fountain and packaged forms, with all participating locations to begin pouring PepsiCo products by the end of October 2021.
“With this partnership, our two marquee brands are bringing our guests the ultimate entertainment and hospitality experience,” said Paul Juliano, Bally’s Corporate VP of Operations.
“We’re thrilled to have the PepsiCo portfolio pouring at our casinos and hotels and look forward to collaborating on new ways to enhance every guest visit.”
Pepsi is looking to expand its presence in the hospitality and entertainment space, and getting exclusive pouring rights at Bally’s restaurants, food courts, gift shops, convenience stores and vending machines at major venues — including Bally’s Atlantic City Hotel and Casino and Twin River Casino Hotel — is a big step towards that goal.
Richard Glover, the President of PepsiCo Beverages North America — North Division, said: “PepsiCo has a long history in the hospitality and entertainment space, and we couldn’t be more excited to bring a variety of beverage choices to Bally’s guests.
“Whether people are enjoying a meal, taking in a show, or enjoying the casinos, our diverse portfolio ensures there is the perfect beverage for everyone and every occasion.”
