Tab extends multi-year deal with NBA as official betting partner
The National Basketball Association (NBA) has signed a new agreement with Tab. The multi-year agreement keeps the Australian operator as an official NBA betting partner.
The NBA and Tab will continue to provide Australian fans with new gaming experiences. These will be introduced across the NBA website and NBA platforms, including the NBA app and its social media accounts.
For the localised version of NBA’s free-play NBA Pick’Em, Tab will act as a presenting partner for the prediction game.
In 2019, the parent company of Tab, Tabcorp, announced a partnership that brought NBA TV to Tabcorp’s Sky Channel into retail and entertainment venues by the thousands in Australia.
The growing partnership builds on the collaboration of betting and media, with betting and real NRA touchpoints across more than an estimated 4,400 locations.
Adam Rytenskild, Managing Director of Tabcorp Wagering & Media, said: “The NBA is one of the world’s leading sports organisations. The NBA’s popularity in Australia continues to grow, especially among younger viewers.
“We are focused on racing, and this partnership enhances Tab’s sports offerings, betting and racing new customers. We look forward to working with the NBA team to provide our customers with unique services through great products, promotions and content.”
Scott Levy, Executive VP and Managing Director of NBA Asia, said: “This NBA season is ready to become an even more thrilling basketball showcase. Together with Tab, to deepen our engagement with many of Australia’s passionate NBA fans who are interested in the game. We provide the best possible gaming experience.”
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