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Pragmatic Play entering Latvia via Enlabs deal

Pragmatic Play has brought its live casino products to Latvia via a deal with Entain’s Enlabs. Latvian customers of Optibet (and other brands belonging to Enlabs) can now benefit from Pragmatic’s full suite of live casino products.

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Enlabs has been providing (under the Optibet brand) gaming services across the Baltics and Nordics since 2005.

Its partnership with Pragmatic Play marks the entrance of live casino products into the Latvian market, and helps the provider expand its products across both the Baltic and Nordic regions.

Enlabs’ customers will now gain access to titles such as One Blackjack, Mega Roulette and Dragon Tiger (a two-card version of baccarat).

Marko Ilic, VP of Belgrade Operations at Pragmatic Play, said: “We are thrilled to be entering Latvia with one of its most respected and trusted operators as a partner.

"Enlabs’ wide-reaching platform provides us with an incredible opportunity to push our latest and most valued live casino products, and we expect them to go down a treat with its customers." 

Chris Davis, CPO at Enlabs, added: “Our priority is to ensure customers of all our brands benefit from the best choice and products in the market, where applicable through deals like this. Live casino is hugely popular with our customers and these products will be an asset in our portfolio.”  

Pragmatic Play currently produces up to five new slot titles a month, and delivers live casino and bingo games as part of its multi-product portfolio.


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