The event was celebrated by holding simultaneous first-bet events at temporary retail sportsbooks inside Harrah’s and Horseshow.
In New Orleans, the former New Orleans Saints quarterback, Bobby Herbert, placed the ceremonial first bet to benefit Second Harvest Food Bank. At the same time, Mayor Tommy Chandler cut the ribbon to get wagering started in Bossier City.
Mobile sports betting is still pending regulatory approval in the Pelican State.
Dan Real, Regional President, Caesars Entertainment, commented: “Caesars is proud of our commitment to Louisiana and the entire Gulf Coast region. Today was historic for us as a company and we’re excited to open our new Caesars Sportsbook locations at Harrah’s New Orleans and Horseshoe Bossier City to honour the legacy these properties hold in the region.
"We can’t wait to introduce all that sports betting has to offer to sports fans while sharing our emphasis on responsible gaming.”
Eric Hession, Co-President of Caesars Digital, added: “We are excited to bring sports betting to our valued customers in Louisiana. The launch of our sportsbooks at Harrah’s and Horseshoe is just the beginning.
"Once mobile sports betting is live, we look forward to serving sports fans on every platform and offering all of our customers' unforgettable experiences with Caesars Rewards.”