The company has broadened its charitable scope to support further responsible gambling charities as part of its efforts, in a bid to treat, minimise and prevent gambling-related harm.
Via its Microgaming PlayItForward programme, the group has widened its reach to Betknowmore UK, a provider of nationwide gambling support and training services. The company has also assisted the Gordon Moody Association, which delivers treatment for individuals with gambling issues.
“The collaboration between Microgaming PlayItForward and Betknowmore UK has enabled the development and delivery of new research and support activities that address the theme of women and gambling harms,” said Frankie Graham, Founder and CEO at Betknowmore UK.
“It is an under-resourced area and, quite rightly, now the recipient of increased investment.”
Microgaming has also this year sponsored a gaming and gambling project for young people by Isle of Man-based Motiv8 IOM, and has covered the promotional costs for a month-long social campaign for GamCare’s National Helpline.
John Coleman, CEO at Microgaming, commented: “We’re proudly standing in solidarity with all areas of our industry to support the Safer Gambling Week initiative, with a calendar of events to promote the Responsible Gambling message across our business.
“Of course, it’s a conversation our industry should be having all year round, and one which we are committed to being a part of. I’m proud we have been able to support the invaluable work of a range of gambling-related research, education and treatment charities throughout 2021.”
