Danielle Keighery is Crown Resorts' new Brand Officer

Australia’s Crown Resorts has appointed Danielle Keighery as its new Chief Corporate Affairs and Brand Officer.

brand concept

Keighery’s appointment, which is set to become reality in early 2022, is considered  a “part of its ongoing business transformation” and will have her “lead Crown’s brand and reputation work across all touchpoints and align its corporate affairs, public relations, government relations, brand, sponsorship, media and all corporate communications functions under her stewardship.”

Her appointment follows several other recent ones to Crown’s executive team, including Chief Compliance and Financial Crime Officer, Steven Blackburn; Group General Counsel, Betty Ivanoff; Chief People and Culture Officer, Tony Weston and Executive General Manager of Transformation and Regulatory Response, Nick Weeks.

Crown’s reputation is currently at an all-time low after being deemed unfit to retain its Melbourne casino licence, following an inquiry by the Royal Commission. The investigation did, however, offer a two-year grace period which Crown has to use, to prove it is suitable under the supervision of a Special Manager.

Crown Resorts CEO Steve McCann, explained Keighery’s appointment represents an important step in enhancing the company’s communication with its stakeholders: “Danielle’s experience in high profile, highly regulated and complex industries make her a perfect fit for Crown Resorts.

"As part of our transformation, we have committed to a more proactive approach with our stakeholders to rebuild trust as well as equity in our brand more broadly. Danielle’s unique experience makes her perfectly placed to drive this and we look forward to her joining the executive team early in the new year.”

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