Internet Vikings extends long-term deal with Playstar Casino ahead of Pennsylvania launch

This partnership will support Playstar in its expansion into Pennsylvania commencing Q1 2022.

With aims to regulate in the US, the Swedish-based brand plans to operate in New Jersey first, followed by Pennsylvania in the new year.

Adam Noble, Playstar CBDO, commented: “We are very enthusiastic about our growth into the American gaming landscape. Even more so, we are glad to proceed together with a trusted partner.

“Sportsbook and iGaming hosting in the US presents a number of challenges and Internet Vikings have proven themselves to be reliable, innovative and incredibly supportive, so we look forward to working with them in New Jersey and Pennsylvania.”

Reputable in the gaming industry, live in 16 US territories, Internet Vikings will aid in helping Playstar grow its business across America.

Rickard Vikström, Internet Vikings Founder, said: “It is a great pleasure for us to have Playstar Casino as our client. Getting them set up in Pennsylvania is evidence that our collaboration will go from strength to strength. Entering the two largest US iGaming markets is a great achievement and we will support them in every way possible as they continue on this exciting journey.

“Like for many other gaming companies coming to the US, we are glad to be able to offer our support to Playstar, as we recognise what a crucial part of their business evolution this is.

“Our love of the game and genuine dedication combined with leading-edge innovation gives our clients a strong sense of trust in us and our products. We will continue to lead the way for them and others as the US market blossoms,” he added. 

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Isabella Aslam

Journalist

Isabella Aslam is a marketing, communications and content professional with experience spanning journalism, PR and digital engagement. She has served as a writer and contributor in the iGaming space, including byline and interview work in Gambling Insider and related industry coverage.

During her time contributing to Gambling Insider, Isabella brought informed perspectives on industry trends, commercial strategy and player-centric topics, engaging with senior figures and exploring themes such as safer gambling, customer growth and evolving market dynamics. Her work helped shed light on key developments shaping the global gambling and betting landscape.

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