PointsBet’s Canadian subsidiary, PointsBet Canada, has formed partnerships with two of the country’s champion curling teams, Team Einarson and Team Koe.

After being named the official sports betting partner of Curling Canada, the operator is back on the ice as it doubles-down on its dedication to the winter sport. Einarson and Koe are among the premier teams in the world of professional curling, and will work with PointsBet to promote the activity.

Scott Vanderwel, Chief Exec of PointsBet Canada, welcomed the partnerships and reiterated his company’s commitment to all things Canadian.

“PointsBet Canada prides itself on excellence. This is why we are teaming up with two of our country’s top curling teams,” said Vanderwel. “We are uniquely Canadian and want to support athletes and teams that embody our love for sport and the maple leaf.”

Both teams boast an impressive track record, with Team Einarson’s skip, Kerri Einarson, having most recently led her team to victory at the 2021 Scotties Tournament of Hearts.

“We are thrilled to be partnering with PointsBet Canada,” said the two-time reigning women’s national champion. “PointsBet has an incredible passion for curling and will grow our sport across Canada.”

Likewise, Kevin Koe, a two-time world champion, four-time Canadian champion and skip of the Canadian men’s team at the 2018 Winter Olympics in PyeongChang, was also enthusiastic about his team’s partnership with PointsBet.

“We are proud to have a world-class operator like PointsBet Canada on our team,” commented Koe. “Our sport is evolving, and fans are interacting with us in new and exciting ways. PointsBet’s collaboration will take curling to the next level.”