Cristiano Blanco, Mikael Ångman and Efi Peleg will join ComeOn as Chief Product Officer, Chief Information Officer and Chief Marketing Officer respectively, forming a key part of the company’s new growth strategy that is set to ramp up going into 2022.
“We are excited to have Mikael, Cristiano and Efi joining ComeOn’s diverse and experienced executive team. Product, technology and marketing are a key part in our growth acceleration moving forward and we are thrilled to have their leadership within ComeOn to drive the business to new heights,” said ComeOn Group CEO Juergen Reutter.
Blanco’s responsibilities will combine product operations, product development & design and roadmap management under one ownership, with ComeOn looking to leverage his know-how in managing multi-brand product development across casino and sports. Blanco joins the company from Kindred Group and will be based in Malta.
As CIO, Ångman’s focus will be on the group’s tech operations, leading the development of ComeOn’s proprietary iGaming platform. Ångman boasts significant experience in this sector, having worked for big names in iGaming such as Playtech, Gaming Innovation Group and most recently NetEnt. He will be based in ComeOn’s Stockholm office.
In his role as Chief Marketing Officer, Peleg will manage the performance and development of all marketing channels across the group’s brands, including ComeOn’s proprietary affiliation platform. Peleg will join the ComeOn team at the beginning of next year and will be based in the group’s London office.
Reutter added: “ComeOn has a history of innovating in this exciting industry for more than 12 years and we have a solid growth strategy in place, in which product, tech, and marketing play a key role.”
