Inspired signs deal with Novibet to expand portfolio

Inspired has signed a multi-market deal to launch interactive Virtual Sports content with online gaming operator, Novibet.

Inspired signs deal with Novibet to expand portfolio

In this deal, Inspired will focus on expanding its global footprint and portfolio. Operating in approximately 35 jurisdictions worldwide, 40,000 retail channels, 100 websites and over 50,000 gaming machines in betting shops. This partnership aims to primarily operate across the Greek market, and then further itself over several countries in Europe. 

Hosted in a dedicated section on Novibet’s website, under the company’s Virtual Plug & Play option, Inspired’s Virtual Sports offer its players a selection of virtual games. These include football, basketball and horse racing with the option of customised and localised virtual sports on a 24-hour basis.

Novibet has also launched Inspired’s Greek Matchday Soccer League for a league season of virtual soccer featuring 16 teams.

Brooks Pierce, President and COO, said: “Novibet is a leading online gaming operator and has been a long-standing customer of Inspired’s on the iGaming side. We are very excited to further enhance their online portfolio to include our award-winning Virtual Sports and we look forward to working together to grow their brand across Europe.”

Thanasis Gkiokas, Novibet Sports Manager, commented: “We have enjoyed working with Inspired to create custom Virtual Sports offerings that are specifically tailored to fully satisfy our members, such as Inspired’s exclusive Greek Matchday Soccer League.

“What we guarantee at Novibet is the most entertaining and vibrant gaming experience and our new content will surely please Novibet members.”

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Isabella Aslam
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Isabella Aslam is a marketing, communications and content professional with experience spanning journalism, PR and digital engagement. She has served as a writer and contributor in the iGaming space, including byline and interview work in Gambling Insider and related industry coverage.

During her time contributing to Gambling Insider, Isabella brought informed perspectives on industry trends, commercial strategy and player-centric topics, engaging with senior figures and exploring themes such as safer gambling, customer growth and evolving market dynamics. Her work helped shed light on key developments shaping the global gambling and betting landscape.

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