Both parties have agreed to prolong their relationship, formed three years ago, which sees Comtrade host Superbet’s proprietary sportsbook on its iGaming platform, iCore.
Their partnership focuses on Romania and Poland, where Superbet boasts a significant presence, and with this deal, will continue to offer its sports betting know-how via Comtrade’s platform.
Superbet’s MD of Online Adam Shaw welcomed this extension, expressing his enthusiasm at an opportunity to continue working with Comtrade.
“It’s great to have Comtrade Gaming as a platform partner to provide the content our customers love,” he said. “At Superbet, we have big ambitions for future growth, and we don’t shy away from building our own technology and products, but most importantly — we want to give the best for our customers.”
Comtrade claims it created iCore to “simplify operators’ businesses and provide the best player experience possible.” With its platform, Comtrade is looking to offer a flexible solution that can be customised to each operator’s needs.
Like his counterpart at Superbet, Steven Valentine, Comtrade’s CCO, also looked forward to the companies’ continued relationship, saying: “We are delighted to continue our partnership with Superbet.
“They are Romania’s number one operator by a clear margin, they have a fantastic team and we are proud to have played a part in their exponential growth since they migrated to us three years ago.”
This renewal of their relationship comes not long after Comtrade signed a platform agreement with G3 Esports amid the latter’s US entry.
