The new agreement also includes expanded distribution rights regarding the use of player tracking data, with Sportradar set to establish a dedicated team to innovate and transform the fan experience.
2021 projections are set to show the NBA generating over 50% more than what is anticipated of American Football, with amounts equating to €112bn ($126.69) in betting turnover globally, in comparison to the expectation of €41.87bn.
“We are delighted that the NBA has chosen Sportradar as the Official Partner who can support the global popularity and explosive growth of the game,” said Carsten Koerl, Global CEO, Sportradar. “Basketball is the largest US sport in the world by popularity and, as a market leader, we are best positioned with the technological expertise and industry relationships to help the NBA entertain fans globally.”
The deal extends the relationship between Sportradar and the NBA that began in 2016, when the former was made an Official Provider of Real-time NBA League Statistics.
Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA, commented: “Sportradar has been a terrific partner as the league has navigated its exploration into the global sports betting landscape.
“As the market matures, we are thrilled to extend our partnership with Sportradar to utilise data and insights to create new fan experiences and innovate around the NBA globally.”
