The supplier licence will enable ORYX Gaming to offer its content to a wide range of operators. It is a “significant milestone which will see the company enter one of the world’s most mature iGaming markets and substantially increase its global reach to the largest online gambling market,” a statement from the group read.
An initial batch of the company’s best performing slots has been certified for the UK market, with the titles expected to begin rolling out with operator partners before the end of 2021.
Bragg expects its global market expansion initiatives will increase its total addressable market six-fold in 2022 to over $18bn, of which the UK market will account for just below one third.
“The UK online gambling market is unmatched in terms of size and maturity and the world’s leading operators all have a presence in the jurisdiction,” said Bragg Gaming Group CCO Chris Looney.
“Receiving a UK supplier licence offers significant growth opportunities for Bragg as we bring first-class iGaming entertainment to UK players together with local operator partners. This licence and our pending entry into the UK market before the end of the year will help to accelerate our international growth trajectory and offers another proof point of the success we continue to achieve with the execution of our global market expansion initiatives.”
