FanDuel has signed a new multi-year agreement with Grupo Globo that will have the Flutter Entertainment brand provide daily fantasy sports (DFS) services to Grupo Globo’s Cartola FC brand.
FanDuel will power an extension of Cartola FC’s current product suite that will include the launch of a paid daily fantasy sports platform in Brazil, Cartola Express.
Grupo Globo is a Brazilian media conglomerate that creates, produces and distributes content across multiple platforms; its news, sports and entertainment programs reach almost the entire Brazilian population and its linear channels speak directly to over 100 million people in Brazil on a daily basis.
Cartola FC is free to play and offers players the opportunity to build fantasy teams for Brasileiro Série A. Thanks to the Cartola PRO subscription, players can benefit from profile customisations and further access to news, tips and competitions, as well as the opportunity to compete for gift cards per round.
The agreement with FanDuel will help Cartola FC expand its offering with the launch of a Cartola Express paid DFS product for Brazilian customers, which will sit alongside the Cartola FC and Cartola PRO products.
Amy Howe, FanDuel CEO, said: “In Cartola FC, Grupo Globo has built a pioneer in the Brazilian fantasy sports market, offering millions of players access to a first-class entertainment platform that is integrated across a vast sports media portfolio.
"This exciting initiative allows us to contribute to that success by adding FanDuel’s proven product capabilities and cutting-edge services.
"We’re looking forward to being a part of this initiative, offering players a new service and the next generation of fantasy sports in Brazil.”
