Tipico will serve as the presenting sponsor of Major League Soccer (MLS) club the Colorado Rapids for its Audi 2021 MLS Cup Playoffs run.
Through the partnership, the online sports betting company will serve as the official sponsor of the club’s pre-game Friendsgiving Tailgate, with other activations in the deal including ticket giveaways and seat upgrades for fans to an all-inclusive Tipico Terrace Club Box on pitch level.
“We’re delighted to welcome Tipico Sportsbook as our presenting sponsor for the club’s upcoming playoff run, including our historic game on Thanksgiving Day,” said Pádraig Smith, Colorado Rapids Executive VP & General Manager. “We look forward to having Tipico onboard to help us elevate our fans’ experience during what we hope will be a very special playoff stretch.”
Tipico will also assist the Rapids and Kroenke Sports Charities with their Thanksgiving Day Meal Program, contributing an additional 32,000 meals to families in need.
“With the opening of our new technology hub in Denver and the recent launch of our online sportsbook in the state, Colorado is starting to feel like home to the Tipico team,” said Adrian Vella, CEO of Tipico Sportsbook, US. “We’re thrilled to partner with our new neighbours on what we hope will become an annual Thanksgiving weekend tradition: the Colorado Rapids playing and advancing deep into the MLS Cup Playoffs.”