Strive Gaming has appointed industry veteran Haig Sakouyan as its new VP of Client Success.

Haig has over 19 years of experience in the online gaming and gambling sectors. and has been involved in more than 18 retail and online launches across the US, for both casinos and sportsbooks.

As VP for Client Success, he will be responsible for providing service and experience to the company’s B2B customers and their end users.

Haig becomes the first employee of Strive Gaming’s Canadian entity, based out of Vancouver BC. Strive Gaming now includes divisions based in the US, the UK, Malta and other locations.

This appointment syncs with the company’s extension across the North American market, as Strive Gaming already holds licences in Colorado and Arizona, with multiple other licence applications underway in additional states.

Max Meltzer, Strive Gaming CEO, said: “Haig is an experienced and respected executive within the industry and is a key hire for us if we are to deliver on our slogan of ‘performance at scale.'

“Haig joins Strive Gaming at a time when there is incredible momentum behind the business with licences already secured in Arizona and Colorado, and with applications in progress in other states.

"I look forward to working closely with him as we move towards going live with our first partners.”

Haig added: “I am thrilled to join such an incredible team; and to be able to use my years of experience to help Strive Gaming’s operator partners leverage the full power and potential of its cutting-edge platform.”