Supplier Gaming Realms has entered into the Romanian gaming market via a partnership contract with online and retail operator, Superbet.

As per the agreement, Superbet is the exclusive publisher of Gaming Realms’ Slingo content into the Romanian market, content that includes games such as Slingo Extreme, Red Hot Slingo, Slingo Sweet Bonanza.

Gareth Scott, Commercial Director of Gaming Realms, commented: “Regulated market expansion continues to be a key objective for Gaming Realms; it’s exciting to be announcing entry into a big market like Romania.

“The partnership and programmatic launch campaign with Superbet are designed to provide maximum exposure of Slingo content to Romanian players over the first months of operation with the continuous content rollout, expanded marketing and streaming initiatives.”

Nicholas Yu, Gaming Commercial & Content Manager, at Superbet, added: “Gaming Realms’ approach to content development and localisation towards the Romanian players provides us with a unique marketing opportunity to introduce the content to new players. We are really excited to be the first to market in Romania and launching content exclusively with market-leading Slingo IP.”

Gaming Realms is a creator and licensor of games for mobile, with operators in the UK, the US and Canada. Using its brands, it brings together media, entertainment and gaming assets in new game formats.

Established in 2008, Superbet is a sports betting operator in the Romanian market, with offices in the UK, Poland, Croatia, Serbia, Cyprus and Malta.

The company operates a network of around 1,000 land-based agencies and in 2016 it also launched its online business.