The tech company has brought Robson on board to oversee the launch of the utility for ‘CasinoCoin’, a digital token designed specifically for the regulated iGaming sector.
This forms a key part of the company’s growth strategy and Eminence is hoping Robson can help it deliver.
Commenting on his appointment, Robson said: “We have ambitious plans to harness the power of blockchain and deliver better experiences for players and operators.
“Daniel, Matthew and the team have done an incredible job getting to where we are now, and I am delighted to be leading the organisation into the next chapter.
“The use of digital currency is growing and in CasinoCoin we have a token that has been designed specifically for the regulated online gambling industry and I look forward to delivering valuable utility to both holders and operators.”
The company wants to capitalise on Robson’s experience in senior roles at some of the iGaming industry’s tier-one organisations, a line-up that includes Microgaming, SHFL Entertainment and Bally Technologies. More recently, Robson was Head of eGaming for the Isle of Man Government, which may offer some useful insight when it comes to tackling regulatory issues.
“Mark is one of the most experienced and respected executives in the sector and his appointment as CEO is a major coup for Eminence Holdings as we continue to deploy our aggressive expansion plans,” said Eminence CTO Daniel Keller.
“I would like to officially welcome him to the business and look forward to seeing him lead the organisation through the next stage of its journey towards being an industry leader.”
