Entain has extended its agreements with Sports Information Services (SIS) and Racecourse Media Group (RMG) to secure horse racing content for its UK brands until 2026.

Punters at its Ladbrokes and Coral shops will be able to view media feeds from 35 British racecourses as the betting giant doubles down on its commitment to high-quality horse racing content.

Building on this, Entain is also looking to “enhance the retail experience for customers” via several new features at its UK sites.

These include upgrading and increasing the number of sports betting terminals in Ladbrokes and Coral shops and investing in new digital services, “making the retail experience closer to online.”

“We pride ourselves in showcasing exciting and engaging content in our shops, providing the best experiences for our customers,” commented Andy Hicks, Entain’s MD of Retail in the UK and Ireland.

“This partnership will ensure our customers can enjoy high-quality content live from the most iconic horse racing events in the UK — and is a key part of our investment in digital services across retail.”

Likewise, RMG CEO Martin Stevenson and SIS’ Chief Exec Richard Ames also welcomed this new deal.

“RMG has long enjoyed a very valued relationship with Entain’s brands, and we’re delighted our racecourses’ quality, core racing content will continue to be enjoyed by its customers,” said Stevenson.

“Along with our partners SIS, we look forward to working closely with Entain in bringing our market-leading horseracing to some of the UK’s most iconic betting brands.”

Ames meanwhile added: “We’re very pleased to have extended our partnership with Entain and look forward to working closely with their brands to deliver the best UK horse racing content through to 2026.”