Oryx looks to expand European footprint via White Hat Gaming deal

By Gambling Insider

Oryx Gaming will provide content to a host of brands powered by White Hat Gaming’s proprietary platform.

The Bragg Gaming Group-owned company will distribute the content to White Hat’s network of operators in stages. According to Oryx, an initial batch of slot games has been planned for release before the end of the year, with further titles to follow in 2022.

“We’re always looking to add the best titles and grow our offering and this deal with Oryx makes our portfolio that much more appealing,” said White Hat’s Head of Content Kola Okoko.

“The games we’ll be able to roll out this year and next are sure to be well-received by all our operator partners’ players. We’re looking forward to seeing our new relationship flourish.”

Through this agreement, Oryx is looking to enhance its profile after acquiring a licence from the Gambling Commission last month.

White Hat’s platform serves the UK, as well as jurisdictions overseen by the Malta Gaming Authority (MGA), so Oryx expects its distribution in regulated markets to expand as part of its wider commercial strategy.

All-in-all, the deal should see the company reach over 40 new brands across Europe.

Chris Looney, Bragg’s CCO, commented: “White Hat Gaming is an established platform provider that will get our content exactly where we want it to be.

“The range of brands to whom we can provide our exclusive iGaming content has been strengthened, especially in the UK where we’re looking to leverage our new licence. This agreement meets our goals and emboldens us as we continue to push on across Europe.”

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